Email Reports

Statalog can send you a regular email digest of your analytics data, so you always have a pulse on your site's performance without opening the dashboard. You can also set up traffic alerts to be notified immediately when something unusual happens.

Scheduled digests

Frequencies

Three digest frequencies are available:

Daily — sent at 8:00 am in your site's configured timezone. Shows yesterday's metrics alongside the previous day for comparison.

Weekly — sent on Monday mornings, covering the previous Monday–Sunday period and comparing it to the week before.

Monthly — sent on the 1st of each month, covering the previous calendar month and comparing it to the month before.

You can have multiple frequencies active simultaneously — for example, a daily digest for a high-traffic site and a monthly digest for a lower-traffic one.

What's in the email

Each digest email contains:

  • Summary metrics — total visitors, pageviews, and sessions for the period, with an absolute and percentage comparison to the previous equivalent period. A green or red indicator makes direction immediately clear.
  • Top pages — the five most-visited URLs during the period, each with its pageview count.
  • Top sources — the five referrers or channels that drove the most traffic, with visitor counts.
  • Top countries — the five countries with the highest visitor counts.
  • Period-over-period comparison — a brief sentence summarising overall trend direction (e.g. "Traffic was up 14% compared to the previous period").

The email is plain and fast-loading — no heavy images or tracking pixels. It renders correctly in all major email clients including Gmail, Outlook, and Apple Mail.

Traffic alerts

In addition to scheduled digests, Statalog can send you an alert when traffic behaves unexpectedly. Alerts are evaluated once per day, shortly after midnight, when the previous day's totals are complete.

Spike alert — notifies you when yesterday's visitor count exceeds your rolling 30-day daily average by more than a percentage you configure. For example, set a 50% threshold and you receive an alert when traffic is 50% or more above average. Useful for catching viral content, a successful campaign, or a mention in the press.

Drop alert — notifies you when yesterday's visitor count falls more than a configured percentage below your 30-day rolling average. For example, a 40% drop threshold alerts you to potential problems: a broken tracking snippet, a server outage, or a penalty in search rankings.

You can configure both a spike threshold and a drop threshold, or just one.

Configuring email reports

  1. Go to Account → Email Reports.
  2. Select the site you want to configure reports for (if you have multiple sites, each has independent report settings).
  3. Toggle on the digest frequencies you want to receive.
  4. Set your spike alert and/or drop alert threshold percentages.
  5. Click Save.

Changes take effect immediately. The next scheduled digest will run at the upcoming interval.

Test email

Click Send Test Email to receive an example digest immediately. The test email uses real data from the past 7 days and is formatted exactly as production digests are, so you can verify formatting and deliverability before committing to a schedule.

Unsubscribing

Every digest and alert email contains an Unsubscribe link in the footer. Clicking it disables all email reports for the site mentioned in that email. You can re-enable them at any time from Account → Email Reports.

You can also toggle individual report types on or off at any time from Account → Email Reports without fully unsubscribing.

FAQ

Can I send reports to multiple email addresses? Currently, digest emails go to the email address of the logged-in account owner. To send reports to additional recipients, invite them as team members — each member with an active account can configure their own digest preferences independently.

My digest shows 0 visitors. Is something wrong? If the digest covers a period before you installed the tracking snippet, or if the snippet is not correctly placed on your pages, there may genuinely be no data. Check the Live view in the dashboard to confirm tracking is working, or visit the Troubleshooting section in the Getting Started docs.

Can I change the 8am send time for daily digests? The daily digest is sent at 8:00 am in your site's timezone. To shift the time, change your site's timezone setting in Account → Websites. For example, if you want to receive the email at 6:00 am your local time and your site is currently set to UTC, switch the site timezone to UTC-2.